Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Did the context of economic crisis affect the image of Portugal as a tourist destination?

Did the context of economic crisis affect the image of Portugal as a tourist destination? Purpose – The purpose of this paper is to reflect on how Portugal has dealt with economic crisis with reference to the tourism industry and from the perspective of a global distribution systems (GDS) operator. Design/methodology/approach – The article is based on information drawn from official information sources and relevant data from Travelport. Findings – In recent years, Portugal has developed a positive image in its source markets as a result of a refined strategy and because of the intrinsic quality of its offer and price competitiveness, thus making it an attractive destination. Now the challenge is to maintain the pace and actions in support of Portugal’s image, thereby ensuring its sustainability, with particular attention to security and the maintenance and cleanliness of public spaces. Originality/value – This article presents the perspective of a GDS operator with respect to the impacts of the Portuguese economic crisis on tourism and the responses made to address these challenges, thereby highlighting the resilience of tour operators. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Worldwide Hospitality and Tourism Themes Emerald Publishing

Did the context of economic crisis affect the image of Portugal as a tourist destination?

Download PDF
4 pages

Loading next page...
 
/lp/emerald-publishing/did-the-context-of-economic-crisis-affect-the-image-of-portugal-as-a-t9yjL0yPJb

References (0)

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1755-4217
DOI
10.1108/WHATT-09-2014-0030
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to reflect on how Portugal has dealt with economic crisis with reference to the tourism industry and from the perspective of a global distribution systems (GDS) operator. Design/methodology/approach – The article is based on information drawn from official information sources and relevant data from Travelport. Findings – In recent years, Portugal has developed a positive image in its source markets as a result of a refined strategy and because of the intrinsic quality of its offer and price competitiveness, thus making it an attractive destination. Now the challenge is to maintain the pace and actions in support of Portugal’s image, thereby ensuring its sustainability, with particular attention to security and the maintenance and cleanliness of public spaces. Originality/value – This article presents the perspective of a GDS operator with respect to the impacts of the Portuguese economic crisis on tourism and the responses made to address these challenges, thereby highlighting the resilience of tour operators.

Journal

Worldwide Hospitality and Tourism Themes – Emerald Publishing

Published: Nov 10, 2014

There are no references for this article.