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Diagnosing global strategy potential The World Chocolate Confectionery Industry

Diagnosing global strategy potential The World Chocolate Confectionery Industry Using the chocolate industry as a case in point, the authors show how to analyze and take advantage of industry factors that either propel or weaken the trend toward globalization. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Planning Review Emerald Publishing

Diagnosing global strategy potential The World Chocolate Confectionery Industry

Yip, George S.; Coundouriotis, George A.
Planning Review , Volume 19 (1): 11 – Jan 1, 1991
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0094-064X
DOI
10.1108/eb054314
Publisher site
See Article on Publisher Site

Abstract

Using the chocolate industry as a case in point, the authors show how to analyze and take advantage of industry factors that either propel or weaken the trend toward globalization.

Journal

Planning Review – Emerald Publishing

Published: Jan 1, 1991

There are no references for this article.