INTERVIEW SMS12.1 Interview pp7-10 KTedited 24/10/10 20:23 Page 7 Development of the mass participation Ocean Swim Series in New Zealand Interview with Scott Rice, Director, Quantum Events Ltd, Auckland, New Zealand Geoff Dickson Associate Dean (Research), Faculty of Health and Environmental Sciences; Associate Director (Event tourism), NZ Tourism Research Institute, AUT University, New Zealand Tel: + (649) 921 9999 ext 7851 Email: firstname.lastname@example.org Scott Rice, a former New Zealand representative runners and swimmers. Close to 500 people attend swimmer, saw an opening in the marketplace to the weekly Tuesday night gathering at Takapuna introduce open water swimming. With the Beach on Auckland’s North Shore. popularity of multi-sport, triathlon, paddling, cycling Quantum Events is the event management and running in the country, Scott knew that ocean company which produces both the State New swimming would capture the sport participant’s Zealand Ocean Swim Series and the Beach Series. imagination. He started in 2003 with the King of the Scott and his wife Natasha, who has also had a Bays 2.8km ocean swim on Auckland’s North Shore. major part in working within Quantum Events, are The following year the Auckland Harbour Crossing now joined by four full-time staff and contractors was introduced,
International Journal of Sports Marketing and Sponsorship – Emerald Publishing
Published: Oct 1, 2010
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