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Development of an integrated model for RFID extension

Development of an integrated model for RFID extension Purpose – In the literature, a number of models have been developed that explain the adoption behavior of a technological innovation. Similarly, most research explaining the continuance behavior of an information system (IS) ignores the adoption processes. It is observed that researchers seem uninterested in explaining the extension of an IS. The purpose of this paper is to develop an integrated model that explains the adoption, continuance, and extension of a technological innovation – taking radio frequency identification (RFID) as the case. Design/methodology/approach – Motivated by the exploratory nature of the current research, a qualitative field‐study approach is adopted. Findings – Technology‐organization‐environment (TOE) factors influence RFID adoption while continuance is dependent on confirmation from the initial adoption. Finally, the extension decision is influenced by the TOE factors, self‐efficacy, and situational factors. Research limitations/implications – The research was conducted in eight livestock farms in Western Australia and hence the factors explored can be location specific. This is the first methodological initiative explaining the extension behavior of a technological innovation. Practical implications – IS researchers may gain insight toward understanding the diffusion of innovation in the agricultural sector while agricultural agencies and farms can use the findings for their extension plan. Originality/value – This study is a single initiative developing an integrated model that explains the adoption diffusion of a technological innovation. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Business Process Management Journal Emerald Publishing

Development of an integrated model for RFID extension

Business Process Management Journal , Volume 20 (5): 21 – Aug 26, 2014

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References (111)

Publisher
Emerald Publishing
Copyright
Copyright © 2014 Emerald Group Publishing Limited. All rights reserved.
ISSN
1463-7154
DOI
10.1108/BPMJ-04-2013-0055
Publisher site
See Article on Publisher Site

Abstract

Purpose – In the literature, a number of models have been developed that explain the adoption behavior of a technological innovation. Similarly, most research explaining the continuance behavior of an information system (IS) ignores the adoption processes. It is observed that researchers seem uninterested in explaining the extension of an IS. The purpose of this paper is to develop an integrated model that explains the adoption, continuance, and extension of a technological innovation – taking radio frequency identification (RFID) as the case. Design/methodology/approach – Motivated by the exploratory nature of the current research, a qualitative field‐study approach is adopted. Findings – Technology‐organization‐environment (TOE) factors influence RFID adoption while continuance is dependent on confirmation from the initial adoption. Finally, the extension decision is influenced by the TOE factors, self‐efficacy, and situational factors. Research limitations/implications – The research was conducted in eight livestock farms in Western Australia and hence the factors explored can be location specific. This is the first methodological initiative explaining the extension behavior of a technological innovation. Practical implications – IS researchers may gain insight toward understanding the diffusion of innovation in the agricultural sector while agricultural agencies and farms can use the findings for their extension plan. Originality/value – This study is a single initiative developing an integrated model that explains the adoption diffusion of a technological innovation.

Journal

Business Process Management JournalEmerald Publishing

Published: Aug 26, 2014

Keywords: Adoption; Innovation; Farm management; Australia; Continuance; RFID; Extension; Livestock industry

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