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DEVELOPING AND MANAGING NEW PRODUCTS

DEVELOPING AND MANAGING NEW PRODUCTS Why, when we know so much about newproduct development and commercialization, do so many companies manage the process poorly The author contends it's because too many executives ignore the rules of the road. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

DEVELOPING AND MANAGING NEW PRODUCTS

Finkin, Eugene F.
Journal of Business Strategy , Volume 3 (4): 8 – Feb 1, 1983
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb038988
Publisher site
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Abstract

Why, when we know so much about newproduct development and commercialization, do so many companies manage the process poorly The author contends it's because too many executives ignore the rules of the road.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Feb 1, 1983

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