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Developing an environmental scanning process in the hotel sector

Developing an environmental scanning process in the hotel sector Investigates the environmental scanning activities of hotel chains operating in Portugal. Attitudes towards environmental scanning by companies where strategy was formalised through a formal written strategic plan (Intenders) and those companies where strategy was informally developed through a "vision" or "informal plan" (Realizers) were compared. Face to face interviews were conducted with board level executives to identify and assess the relevance of a formal environmental scanning process, the characteristics of such a process, barriers to its development and ways to overcome them. A cognitive mapping technique was used in the analysis of respondents' perceptions towards the development of such a process, with the maps showing more similarities than differences between the comparison groups, thus highlighting the importance of this process for both intenders and realizes. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Contemporary Hospitality Management Emerald Publishing

Developing an environmental scanning process in the hotel sector

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References (23)

Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
0959-6119
DOI
10.1108/09596110010320652
Publisher site
See Article on Publisher Site

Abstract

Investigates the environmental scanning activities of hotel chains operating in Portugal. Attitudes towards environmental scanning by companies where strategy was formalised through a formal written strategic plan (Intenders) and those companies where strategy was informally developed through a "vision" or "informal plan" (Realizers) were compared. Face to face interviews were conducted with board level executives to identify and assess the relevance of a formal environmental scanning process, the characteristics of such a process, barriers to its development and ways to overcome them. A cognitive mapping technique was used in the analysis of respondents' perceptions towards the development of such a process, with the maps showing more similarities than differences between the comparison groups, thus highlighting the importance of this process for both intenders and realizes.

Journal

International Journal of Contemporary Hospitality ManagementEmerald Publishing

Published: Jun 1, 2000

Keywords: Strategic planning; Hotels; Cognitive mapping

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