Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You and Your Team.

Learn More →

Developing a Framework for Sources of New Product Ideas

Developing a Framework for Sources of New Product Ideas Describes a study reviewing recent histories of new product ideasin order to devise a framework of their sources. Proposes aclassification of sources for new product ideas through laboratory,management, company situation, distribution, supplier, consumer,marketplace, foreign products, and government regulations. Surmises thatsuccessful innovation requires an understanding of the sources of newideas, and that the proposed framework is more effective than otherparadigms. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Marketing Emerald Publishing

Developing a Framework for Sources of New Product Ideas

Loading next page...
 
/lp/emerald-publishing/developing-a-framework-for-sources-of-new-product-ideas-P8jOH23pNK
Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0736-3761
DOI
10.1108/07363769210036980
Publisher site
See Article on Publisher Site

Abstract

Describes a study reviewing recent histories of new product ideasin order to devise a framework of their sources. Proposes aclassification of sources for new product ideas through laboratory,management, company situation, distribution, supplier, consumer,marketplace, foreign products, and government regulations. Surmises thatsuccessful innovation requires an understanding of the sources of newideas, and that the proposed framework is more effective than otherparadigms.

Journal

Journal of Consumer MarketingEmerald Publishing

Published: Feb 1, 1992

There are no references for this article.