Describes a study reviewing recent histories of new product ideasin order to devise a framework of their sources. Proposes aclassification of sources for new product ideas through laboratory,management, company situation, distribution, supplier, consumer,marketplace, foreign products, and government regulations. Surmises thatsuccessful innovation requires an understanding of the sources of newideas, and that the proposed framework is more effective than otherparadigms.
Journal of Consumer Marketing – Emerald Publishing
Published: Feb 1, 1992