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Developing a Customerfocused Logistics Strategy

Developing a Customerfocused Logistics Strategy The increasing rate of change in technologies and markets and thesearch for competitive advantage, have led to a new focus on logisticsstrategy and management. In the dynamic, competitive environment of the1990s, the successful companies will be those who recognize and takeadvantage of the leverage which can be gained by effective management ofthe supply chain, from supplier through end users. The starting point indeveloping a logistics strategy must be a thorough understanding offinal customers requirements. Only then is it possible to determine therequired performance of firms throughout the supply chain. Integratedinformation systems and strategic alliancespartnerships will play animportant role in achieving the desired levels of service performance.As markets fragment, it will be critical to be able to identify theprofitability of customers and products as well as how alternativelogistics strategies affect the profitability of these segments of thebusiness. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Physical Distribution & Logistics Management Emerald Publishing

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0960-0035
DOI
10.1108/EUM0000000000417
Publisher site
See Article on Publisher Site

Abstract

The increasing rate of change in technologies and markets and thesearch for competitive advantage, have led to a new focus on logisticsstrategy and management. In the dynamic, competitive environment of the1990s, the successful companies will be those who recognize and takeadvantage of the leverage which can be gained by effective management ofthe supply chain, from supplier through end users. The starting point indeveloping a logistics strategy must be a thorough understanding offinal customers requirements. Only then is it possible to determine therequired performance of firms throughout the supply chain. Integratedinformation systems and strategic alliancespartnerships will play animportant role in achieving the desired levels of service performance.As markets fragment, it will be critical to be able to identify theprofitability of customers and products as well as how alternativelogistics strategies affect the profitability of these segments of thebusiness.

Journal

International Journal of Physical Distribution & Logistics ManagementEmerald Publishing

Published: Jun 1, 1992

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