The increasing rate of change in technologies and markets and thesearch for competitive advantage, have led to a new focus on logisticsstrategy and management. In the dynamic, competitive environment of the1990s, the successful companies will be those who recognize and takeadvantage of the leverage which can be gained by effective management ofthe supply chain, from supplier through end users. The starting point indeveloping a logistics strategy must be a thorough understanding offinal customers requirements. Only then is it possible to determine therequired performance of firms throughout the supply chain. Integratedinformation systems and strategic alliancespartnerships will play animportant role in achieving the desired levels of service performance.As markets fragment, it will be critical to be able to identify theprofitability of customers and products as well as how alternativelogistics strategies affect the profitability of these segments of thebusiness.
International Journal of Physical Distribution & Logistics Management – Emerald Publishing
Published: Jun 1, 1992
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