Access the full text.
Sign up today, get DeepDyve free for 14 days.
C. Moorman, K. Diehl, D. Brinberg, Blair Kidwell (2004)
Subjective Knowledge, Search Locations, and Consumer ChoiceJournal of Consumer Research, 31
S. Richbell, Victoria Kite (2007)
Night shoppers in the “open 24 hours” supermarket: a profileInternational Journal of Retail & Distribution Management, 35
J. Lesser, M. Hughes (1986)
Towards a typology of shoppersBusiness Horizons, 29
Art Thomas, R. Garland (2004)
Grocery shopping: list and non‐list usageMarketing Intelligence & Planning, 22
E. Okada, Stephen Hoch (2004)
Spending Time versus Spending MoneyJournal of Consumer Research, 31
C. Ingene (1986)
The Effect of "Blue Laws" on Consumer Expenditures at RetailJournal of Macromarketing, 6
Geir Gripsrud, Øyvind Horverak (1986)
Determinants of retail patronage. A ‘natural’ experimentInternational Journal of Research in Marketing, 3
R. Oliver (1981)
Measurement and evaluation of satisfaction processes in retail settings.Journal of Retailing
P. Franses, R. Paap (2001)
Quantitative Models in Marketing Research
L. Bucklin (1972)
Competition and evolution in the distributive trades
Barry Berman, Joel Evans (1998)
Retail Management: A Strategic Approach
Orhan Erdem, A. Oumlil, S. Tuncalp (1999)
Consumer values and the importance of store attributesInternational Journal of Retail & Distribution Management, 27
N. Ndubisi, Chew Moi (2006)
Awareness and usage of promotional tools by Malaysian consumers: the case of low involvement productsManagement Research News, 29
K. Ruyter, J. Bloemer, Pascale Peeters (1997)
Merging service quality and service satisfaction. An empirical test of an integrative modelJournal of Economic Psychology, 18
S. Morrison, R. Newman (1983)
HOURS OF OPERATION RESTRICTIONS AND COMPETITION AMING RETAIL FIRMSEconomic Inquiry, 21
G. Tanguay, Luc Vallée, P. Lanoie (1995)
SHOPPING HOURS AND PRICE LEVELS IN THE RETAILING INDUSTRY: A THEORETICAL AND EMPIRICAL ANALYSISEconomic Inquiry, 33
E. Tauber (1972)
Why Do People ShopJournal of Marketing, 36
Purpose – Retailers who stay open for longer times may be overestimating demand during these times and might struggle to turn round a profit by operating extended trading hours. This paper aims to analyse the frequency and time at which consumers make unscheduled store visits in order to suggest ways that retailers might use to attract more patronage in this mode of grocery shopping. Design/methodology/approach – The research methodology includes administration of a structured questionnaire among randomly selected shoppers, exiting two supermarkets across a major Australian city. The survey seeks information about various aspects of shopping behaviour, in a range of contexts and within selected demographics. Two econometric models aimed at predicting frequencies and times of the day that shoppers do unscheduled shopping are constructed. Findings – The study identifies shopping profiles of consumers who are inclined to make unscheduled visits to the grocers. Research limitations/implications – The investigation does not discriminate between idiosyncratic unscheduled purchase behaviour during extended trading times on weekdays and weekends. Greater understanding of the extenuating factors that encourage unscheduled shopping on Sundays will give an added dimension to the policy issues debate on Sunday trading. Practical implications – Retailers can attempt to condition their patrons to expand purchases during the time the store keeps its doors open longer. Originality/value – The findings could impel retailers during the extended trading times, to take affirmative actions to make customers' unscheduled visits more experiential, and help the stores achieve higher customer outlays.
Management Research News – Emerald Publishing
Published: Aug 7, 2009
Keywords: Retailers; Shopping; Retail trade; Hours of work; Supply and demand; Behaviour
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.