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- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
- ISSN
- 1066-2243
- DOI
- 10.1108/10662240410542670
- Publisher site
- See Article on Publisher Site
Abstract
Developments in electronic technology are changing the way business is normally done. This paper investigates how Internet technology reshapes consumer behavior, specifically in online information search. While information search has been a major research stream in the consumer behavior literature, online search for product/service information is a relatively new area. This paper proposes a conceptual framework for studying the determinants of online information search. Since information search online is a precursor to online purchase, an in‐depth understanding of how consumers gather information online is critical to Internet business success.
Journal
Internet Research – Emerald Publishing
Published: Jul 1, 2004
Keywords: Information retrieval; Internet; Consumer behaviour