Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Determinants of Individuals Brand Choices Attitudinal and Sensory Interactions

Determinants of Individuals Brand Choices Attitudinal and Sensory Interactions Consumer motivation is often quite idiosyncraticin its structure, not just in its position within aresponse space common to all customers. Thesensitivity to sensory and conceptual influencesof an individuals brand choices can be used tomeasure the strengths and interactions of thoseinfluences on that persons choice in the type ofsituation tested. Aggregation of the resultingpersonal response spaces provides greateroperationalisation and definition of marketingopportunities than other modelling methods.Examples are given for drinks sweetened withsugar or lowcalorie sweetener. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png British Food Journal Emerald Publishing

Determinants of Individuals Brand Choices Attitudinal and Sensory Interactions

British Food Journal , Volume 93 (9): 6 – Sep 1, 1991

Loading next page...
 
/lp/emerald-publishing/determinants-of-individuals-brand-choices-attitudinal-and-sensory-nVERGPf8qs
Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0007-070X
DOI
10.1108/00070709110007431
Publisher site
See Article on Publisher Site

Abstract

Consumer motivation is often quite idiosyncraticin its structure, not just in its position within aresponse space common to all customers. Thesensitivity to sensory and conceptual influencesof an individuals brand choices can be used tomeasure the strengths and interactions of thoseinfluences on that persons choice in the type ofsituation tested. Aggregation of the resultingpersonal response spaces provides greateroperationalisation and definition of marketingopportunities than other modelling methods.Examples are given for drinks sweetened withsugar or lowcalorie sweetener.

Journal

British Food JournalEmerald Publishing

Published: Sep 1, 1991

There are no references for this article.