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Destination image perception of Shenzhen: an analysis of discourse based on Chinese and Western visitors’ online reviews

Destination image perception of Shenzhen: an analysis of discourse based on Chinese and Western... This study aims to analyze Chinese and Western visitors’ on‐line reviews of Shenzhen under five dimensions: catering, accommodation, transportation, travel and shopping.Design/methodology/approachThis study used a multidimensional discourse analysis to assess visitors’ experience, perception and emotional evaluations of Shenzhen in reviews on TripAdvisor.com.FindingsThe findings suggest that both Chinese and Western visitors show positive perceptions of Shenzhen’s transportation convenience and options and show great interest in folk culture. Both groups focus on shopping, service and price but believe that the prices in Shenzhen are high.Research limitations/implicationsThe classification of reviews highlights tourism elements in Shenzhen, which can offer implications for destination image formation for similar destinations.Practical implicationsThis study offers suggestions on how to build an appealing destination that meets both Chinese and Western tourists’ needs.Social implicationsThis study enriches the theory of tourism image perception of Shenzhen as it relates to language and culture.Originality/valueThis study offers implications on building an appealing destination that meets Chinese and Western tourists’ expectations. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Hospitality and Tourism Technology Emerald Publishing

Destination image perception of Shenzhen: an analysis of discourse based on Chinese and Western visitors’ online reviews

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Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1757-9880
eISSN
1757-9880
DOI
10.1108/jhtt-08-2020-0188
Publisher site
See Article on Publisher Site

Abstract

This study aims to analyze Chinese and Western visitors’ on‐line reviews of Shenzhen under five dimensions: catering, accommodation, transportation, travel and shopping.Design/methodology/approachThis study used a multidimensional discourse analysis to assess visitors’ experience, perception and emotional evaluations of Shenzhen in reviews on TripAdvisor.com.FindingsThe findings suggest that both Chinese and Western visitors show positive perceptions of Shenzhen’s transportation convenience and options and show great interest in folk culture. Both groups focus on shopping, service and price but believe that the prices in Shenzhen are high.Research limitations/implicationsThe classification of reviews highlights tourism elements in Shenzhen, which can offer implications for destination image formation for similar destinations.Practical implicationsThis study offers suggestions on how to build an appealing destination that meets both Chinese and Western tourists’ needs.Social implicationsThis study enriches the theory of tourism image perception of Shenzhen as it relates to language and culture.Originality/valueThis study offers implications on building an appealing destination that meets Chinese and Western tourists’ expectations.

Journal

Journal of Hospitality and Tourism Technology – Emerald Publishing

Published: Jul 12, 2022

Keywords: Discourse analysis; Tourism destination image; Shenzhen; Chinese and Western tourists; Multidimensional discourse analysis

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