Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Designing the front end: how attitudes towards new products are related to company performance

Designing the front end: how attitudes towards new products are related to company performance A survey of 108 UK industrial companies compares attitudes towards new products with company performance. The research, carried out at Bradford University Management Centre, uses a range of performance measures to examine the product development process and factors that influence the success and failure of projects. The findings indicate where a change of attitude can reduce “time to market”, increase the number of products launched and improve sales growth. Discusses profiles of two companies, Edward Macbean and On Demand Information, together with a new map of the product development environment. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png World Class Design to Manufacture Emerald Publishing

Designing the front end: how attitudes towards new products are related to company performance

Loading next page...
 
/lp/emerald-publishing/designing-the-front-end-how-attitudes-towards-new-products-are-related-06Xwp8bA1T
Publisher
Emerald Publishing
Copyright
Copyright © 1995 MCB UP Ltd. All rights reserved.
ISSN
1352-3074
DOI
10.1108/09642369310077733
Publisher site
See Article on Publisher Site

Abstract

A survey of 108 UK industrial companies compares attitudes towards new products with company performance. The research, carried out at Bradford University Management Centre, uses a range of performance measures to examine the product development process and factors that influence the success and failure of projects. The findings indicate where a change of attitude can reduce “time to market”, increase the number of products launched and improve sales growth. Discusses profiles of two companies, Edward Macbean and On Demand Information, together with a new map of the product development environment.

Journal

World Class Design to ManufactureEmerald Publishing

Published: Feb 1, 1995

Keywords: Attitude surveys; Organizational performance; New product development; Product launch

References