A survey of 108 UK industrial companies compares attitudes towards new products with company performance. The research, carried out at Bradford University Management Centre, uses a range of performance measures to examine the product development process and factors that influence the success and failure of projects. The findings indicate where a change of attitude can reduce “time to market”, increase the number of products launched and improve sales growth. Discusses profiles of two companies, Edward Macbean and On Demand Information, together with a new map of the product development environment.
World Class Design to Manufacture – Emerald Publishing
Published: Feb 1, 1995
Keywords: Attitude surveys; Organizational performance; New product development; Product launch