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Using strikingly different managerial techniques from conventionalorganizations, 12 Step Fellowships, most prominently AlcoholicsAnonymous, provide useful clues to producing more effective, functionaland humane organizations in contrast with our many dysfunctional firmswhich abuse their employees, behave unethically towards their customers,damage their social and ecological habitat and find it difficult tocomplete in a turbulent global environment. The founding Fellowship,Alcoholics Anonymous AA, extends to 131 countries with 1,550,000members while the second largest, AlAnonAlateen, has 414,000 membersin 84 countries. Without advertising, government support or experts, AAis widely considered the most effective method for treating alcoholism.This success story was produced by members who, prior to AA, werethemselves severely dysfunctional and often unemployable. Examinesfacets of the Fellowships organizational structure, culture,communication and problem solving techniques to demonstrate a powerful,little studied model for organizational learning and transformation.
Journal of Organizational Change Management – Emerald Publishing
Published: Apr 1, 1992
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