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Designing a Customer Retention Plan

Designing a Customer Retention Plan What is your company's customer retention rate How many customers are price defectors Have you identified barriers that prevent customers from switching to a competitor In this article, the author outlines a game plan to increase customer retention. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Designing a Customer Retention Plan

Journal of Business Strategy , Volume 13 (2): 5 – Feb 1, 1992

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039477
Publisher site
See Article on Publisher Site

Abstract

What is your company's customer retention rate How many customers are price defectors Have you identified barriers that prevent customers from switching to a competitor In this article, the author outlines a game plan to increase customer retention.

Journal

Journal of Business StrategyEmerald Publishing

Published: Feb 1, 1992

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