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Design thinking in hospitality education and research

Design thinking in hospitality education and research This paper aims to outline why design thinking is an engaging process and provide a methodical framework to approach complex, multi-disciplinary problems in ways that consistently yield solutions that are successful and often creative in unpredictable ways. It is a framework for thinking about complex, multidisciplinary problems and the one that applies to just about anything.Design/methodology/approachService design is all about taking a service and making it meet the user and customer needs for that service. It can be used to improve an existing service or to create a new service from scratch. To adapt to service design, the designer will need to understand the basic principles of service design thinking and be able to focus on it.FindingsThis paper explores the possibilities for applying design thinking in the hospitality industry in general and hospitality education and research in particular. The functional areas of the hospitality profession are explored, evaluated and then integrated as a holistic design to provide coherence, connectivity and linkages.Originality/valueThe paper illustrates an application of design thinking to hospitality research and education. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Worldwide Hospitality and Tourism Themes Emerald Publishing

Design thinking in hospitality education and research

Worldwide Hospitality and Tourism Themes , Volume 11 (4): 9 – Aug 12, 2019

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Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1755-4217
DOI
10.1108/whatt-04-2019-0022
Publisher site
See Article on Publisher Site

Abstract

This paper aims to outline why design thinking is an engaging process and provide a methodical framework to approach complex, multi-disciplinary problems in ways that consistently yield solutions that are successful and often creative in unpredictable ways. It is a framework for thinking about complex, multidisciplinary problems and the one that applies to just about anything.Design/methodology/approachService design is all about taking a service and making it meet the user and customer needs for that service. It can be used to improve an existing service or to create a new service from scratch. To adapt to service design, the designer will need to understand the basic principles of service design thinking and be able to focus on it.FindingsThis paper explores the possibilities for applying design thinking in the hospitality industry in general and hospitality education and research in particular. The functional areas of the hospitality profession are explored, evaluated and then integrated as a holistic design to provide coherence, connectivity and linkages.Originality/valueThe paper illustrates an application of design thinking to hospitality research and education.

Journal

Worldwide Hospitality and Tourism ThemesEmerald Publishing

Published: Aug 12, 2019

Keywords: Integration; Design thinking; Synthesis; Coherence; Hospitality design framework; Hospitality functional areas

References