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Design of Global Marketing Information Systems

Design of Global Marketing Information Systems Discusses the transition between multinational and global businessorientation and the implications for the industrial corporationsmarketing information systems. Presents a framework for analyzing acorporations pretransition status and designing strategies for thetransition. Concludes that effective globally oriented marketinginformation systems represent various opportunities for creating orenhancing competitive advantage. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business & Industrial Marketing Emerald Publishing

Design of Global Marketing Information Systems

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0885-8624
DOI
10.1108/EUM0000000002755
Publisher site
See Article on Publisher Site

Abstract

Discusses the transition between multinational and global businessorientation and the implications for the industrial corporationsmarketing information systems. Presents a framework for analyzing acorporations pretransition status and designing strategies for thetransition. Concludes that effective globally oriented marketinginformation systems represent various opportunities for creating orenhancing competitive advantage.

Journal

Journal of Business & Industrial MarketingEmerald Publishing

Published: Mar 1, 1991

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