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Design of closed‐loop supply chain and product recovery management for fast‐moving consumer goods The case of a single‐use camera

Design of closed‐loop supply chain and product recovery management for fast‐moving consumer goods... Purpose – The purpose of this paper is to qualitatively investigate how product recovery management (PRM) activities affected the strategic design and implementation of a closed‐loop supply chain for a fast‐moving consumer good. Design/methodology/approach – The paper employs a case study approach with in‐depth interviews and structured observation of PRM processes at the focal company. Findings – The focal company was able to design an efficient and effective product recovery and recycle manufacturing system by standardizing high‐quality raw materials, using a modular structure for the product and maintaining control over the entire process and bypassing the temptation to use third‐party collectors and processors. Research limitations/implications – Primary research relates to the single case study and the focal company; however, the findings may not generally apply to other fast‐moving consumer goods (FMCG). Practical implications – The comparison of the focal company's processes to an extant product recovery model provides firms with a structured way of implementing product recovery and recycling. Originality/value – This paper adds to our knowledge of PRM and closed‐loop supply chain design by investigating its practical application to a fast‐moving consumer good; this topic has not previously received much attention by academics and practitioners. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Asia Pacific Journal of Marketing and Logistics Emerald Publishing

Design of closed‐loop supply chain and product recovery management for fast‐moving consumer goods The case of a single‐use camera

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Publisher
Emerald Publishing
Copyright
Copyright © 2010 Emerald Group Publishing Limited. All rights reserved.
ISSN
1355-5855
DOI
10.1108/13555851011026971
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to qualitatively investigate how product recovery management (PRM) activities affected the strategic design and implementation of a closed‐loop supply chain for a fast‐moving consumer good. Design/methodology/approach – The paper employs a case study approach with in‐depth interviews and structured observation of PRM processes at the focal company. Findings – The focal company was able to design an efficient and effective product recovery and recycle manufacturing system by standardizing high‐quality raw materials, using a modular structure for the product and maintaining control over the entire process and bypassing the temptation to use third‐party collectors and processors. Research limitations/implications – Primary research relates to the single case study and the focal company; however, the findings may not generally apply to other fast‐moving consumer goods (FMCG). Practical implications – The comparison of the focal company's processes to an extant product recovery model provides firms with a structured way of implementing product recovery and recycling. Originality/value – This paper adds to our knowledge of PRM and closed‐loop supply chain design by investigating its practical application to a fast‐moving consumer good; this topic has not previously received much attention by academics and practitioners.

Journal

Asia Pacific Journal of Marketing and LogisticsEmerald Publishing

Published: Mar 30, 2010

Keywords: Cameras; Supply chain management; Fast moving consumer goods; Manufacturing systems

References