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Design Management and New Product Development

Design Management and New Product Development States that, in the industrial context, change needs rigorous control, and product design and development, which are crucial to innovation, need rigorous management. Defines design management as the specific management of the design resources in any business. Suggests, by looking at several case studies, that the importance of design management in product development should be given serious consideration. Concludes that, by paying the correct amount of attention to managing the design of new products, the best option for beating overseas competitors is being used. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

Design Management and New Product Development

European Journal of Marketing , Volume 15 (5): 10 – May 1, 1981

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0309-0566
DOI
10.1108/EUM0000000004882
Publisher site
See Article on Publisher Site

Abstract

States that, in the industrial context, change needs rigorous control, and product design and development, which are crucial to innovation, need rigorous management. Defines design management as the specific management of the design resources in any business. Suggests, by looking at several case studies, that the importance of design management in product development should be given serious consideration. Concludes that, by paying the correct amount of attention to managing the design of new products, the best option for beating overseas competitors is being used.

Journal

European Journal of MarketingEmerald Publishing

Published: May 1, 1981

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