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Design driven innovation Uncovering design success lessons

Design driven innovation Uncovering design success lessons Purpose – This paper aims to uncover the secrets of design success in global companies, recent research by the Design Council has involved unprecedented access to senior design leaders and heads of design in eleven world leading companies. Design/methodology/approach – This paper discusses the study “Eleven Lessons: managing design in eleven global corporations.” Findings – The result is a study (entitled “Eleven lessons: managing design in eleven global corporations,”) that sheds light on exactly how these global leaders manage design and integrate their design teams into their businesses to help themselves stay competitive. Originality/value – By providing a unique insight into these design processes the 11 lessons study offers up plenty of insights, practices, design tools and lessons which other businesses can take advantage of. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Direction Emerald Publishing

Design driven innovation Uncovering design success lessons

Strategic Direction , Volume 24 (5): 3 – Apr 18, 2008

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Publisher
Emerald Publishing
Copyright
Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
ISSN
0258-0543
DOI
10.1108/02580540810867943
Publisher site
See Article on Publisher Site

Abstract

Purpose – This paper aims to uncover the secrets of design success in global companies, recent research by the Design Council has involved unprecedented access to senior design leaders and heads of design in eleven world leading companies. Design/methodology/approach – This paper discusses the study “Eleven Lessons: managing design in eleven global corporations.” Findings – The result is a study (entitled “Eleven lessons: managing design in eleven global corporations,”) that sheds light on exactly how these global leaders manage design and integrate their design teams into their businesses to help themselves stay competitive. Originality/value – By providing a unique insight into these design processes the 11 lessons study offers up plenty of insights, practices, design tools and lessons which other businesses can take advantage of.

Journal

Strategic DirectionEmerald Publishing

Published: Apr 18, 2008

Keywords: Design; Innovation; Product development; Management style; Leadership

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