Access the full text.
Sign up today, get DeepDyve free for 14 days.
PurposeIn recent years, e-commerce (EC) sites dealing in various goods and services have increased along with internet popularity. Now, very few EC recommendation systems present a concrete reason for their recommendations. Therefore, because user preferences strongly influence outcomes, evaluation and selection are difficult for items, such as books, movies and luxury goods. The purpose of this paper is evoking interest by showing the review as a reason for a user’s decision-making factor. This paper aims to presents the development and introduction of a recommendation system that presents a review adapted to user preference.Design/methodology/approachThe system presents a review to the user, which indicates the reason for matching the item contents and user preferences. Thereby, this system enables the creation of personalized reasons for recommendations.FindingsRecommendation sentences conforming to user preferences are effective for item selection. Even with a simple method, in this paper, it was possible to present a review which is an item selection factor sufficient for the user.Originality/valueThis system can show a recommendation sentence that conforms to a user’s preferences merely from a user profile with the tag data of a product. This paper dealt in movies, but it can easily be applied even for other items.
International Journal of Web Information Systems – Emerald Publishing
Published: Apr 18, 2017
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.