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Demand Research and the Planning of Consumer Goods Supplies in a Centralised Socialist System – The Case of the Former German Democratic Republic

Demand Research and the Planning of Consumer Goods Supplies in a Centralised Socialist System –... The process of consumer goods planning and demand research in a centralised socialist system, that of the German Democratic Republic (GDR) is presented and analysed. The system′s degree of centralisation and performance record; and its effectiveness in meeting consumer needs are evaluated and suggestions for improvements are proposed. As recent events in the GDR have indicated, the system, while adequate for meeting “basic needs” is not as yet able to meet dynamically evolving consumer needs and expectations. The latest available reform proposals designed to overcome the system′s inadequacies, are provided. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

Demand Research and the Planning of Consumer Goods Supplies in a Centralised Socialist System – The Case of the Former German Democratic Republic

European Journal of Marketing , Volume 25 (8): 19 – Aug 1, 1991

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Publisher
Emerald Publishing
Copyright
Copyright © 1991 MCB UP Ltd. All rights reserved.
ISSN
0309-0566
DOI
10.1108/03090569110136547
Publisher site
See Article on Publisher Site

Abstract

The process of consumer goods planning and demand research in a centralised socialist system, that of the German Democratic Republic (GDR) is presented and analysed. The system′s degree of centralisation and performance record; and its effectiveness in meeting consumer needs are evaluated and suggestions for improvements are proposed. As recent events in the GDR have indicated, the system, while adequate for meeting “basic needs” is not as yet able to meet dynamically evolving consumer needs and expectations. The latest available reform proposals designed to overcome the system′s inadequacies, are provided.

Journal

European Journal of MarketingEmerald Publishing

Published: Aug 1, 1991

Keywords: Centralization; Economic forecasting; Germany; Research; Socialism; Supply and demand

There are no references for this article.