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Demand amplification: has it got us beat?

Demand amplification: has it got us beat? The demand amplification effect has been well described in the literature over many years. This paper reports the results of a research project carried out in the UK automotive component supply chain, which set out to eliminate the effect in practice. The paper describes the progression from the identification of demand amplification, through a practical approach for its measurement, to the development of a methodology to overcome the negative impacts of the effect across three echelons of the supply chain. The results of a six-month trial implementation are reported. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Physical Distribution & Logistics Management Emerald Publishing

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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
0960-0035
DOI
10.1108/09600030010372630
Publisher site
See Article on Publisher Site

Abstract

The demand amplification effect has been well described in the literature over many years. This paper reports the results of a research project carried out in the UK automotive component supply chain, which set out to eliminate the effect in practice. The paper describes the progression from the identification of demand amplification, through a practical approach for its measurement, to the development of a methodology to overcome the negative impacts of the effect across three echelons of the supply chain. The results of a six-month trial implementation are reported.

Journal

International Journal of Physical Distribution & Logistics ManagementEmerald Publishing

Published: Aug 1, 2000

Keywords: Supply‐chain management; Demand management; Demand forecasting; Automotive components industry

References