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DEGREES OF PRODUCT INNOVATION

DEGREES OF PRODUCT INNOVATION Product innovation can run the gamut from new products and productline extensions to product improvements and style changes. Business managers need to understand this entire spectrum of product innovation in order to be able to compete effectively in the marketplace. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

DEGREES OF PRODUCT INNOVATION

Heany, Donald F.
Journal of Business Strategy , Volume 3 (4): 12 – Feb 1, 1983
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References (2)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb038984
Publisher site
See Article on Publisher Site

Abstract

Product innovation can run the gamut from new products and productline extensions to product improvements and style changes. Business managers need to understand this entire spectrum of product innovation in order to be able to compete effectively in the marketplace.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Feb 1, 1983

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