The search for a better grasp of the what, why and how of productvalue is analogous to the quest for the Holy Grail. Just when you thinkthat you finally have a handle on it, the mirage fades away and anotherappears on the horizon, full of hope. So go our efforts to understandcustomer valuation of products. There exists a value definition at everyturn, but one is never too sure how they all fit together if they do atall. This article attempts to reconcile the various definitions in thesearch for an operational framework of product value.
Management Decision – Emerald Publishing
Published: Jan 1, 1991