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Defining Product Value in Industrial Markets

Defining Product Value in Industrial Markets The search for a better grasp of the what, why and how of productvalue is analogous to the quest for the Holy Grail. Just when you thinkthat you finally have a handle on it, the mirage fades away and anotherappears on the horizon, full of hope. So go our efforts to understandcustomer valuation of products. There exists a value definition at everyturn, but one is never too sure how they all fit together if they do atall. This article attempts to reconcile the various definitions in thesearch for an operational framework of product value. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Decision Emerald Publishing

Defining Product Value in Industrial Markets

Management Decision , Volume 29 (1) – Jan 1, 1991

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0025-1747
DOI
10.1108/00251749110005294
Publisher site
See Article on Publisher Site

Abstract

The search for a better grasp of the what, why and how of productvalue is analogous to the quest for the Holy Grail. Just when you thinkthat you finally have a handle on it, the mirage fades away and anotherappears on the horizon, full of hope. So go our efforts to understandcustomer valuation of products. There exists a value definition at everyturn, but one is never too sure how they all fit together if they do atall. This article attempts to reconcile the various definitions in thesearch for an operational framework of product value.

Journal

Management DecisionEmerald Publishing

Published: Jan 1, 1991

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