Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Decomposing social networking site regret: a uses and gratifications approach

Decomposing social networking site regret: a uses and gratifications approach Regret is an undesirable yet very common outcome of social networking site (SNS) use. To date, the literature has examined SNS regret at an aggregate level. The purpose of this paper is to decompose the dimensions and constituents of SNS regret into networking regret and brand page regret, to better understand it, and examine how the two facets of regret are created by SNS use intensity and gratification. The authors also decomposed SNS activities into networking activities and brand page activities and positioned them as predictors of networking regret and brand page regret, respectively.Design/methodology/approachThe authors drew on uses and gratifications theory and positioned interpersonal connectivity and exhibitionism as the antecedents of networking activities as well as informational value and exhibitionism as the antecedents of brand page activities. The authors collected data from 246 Facebook users from France and analyzed the data using the partial least squares approach.FindingsThe results show that use intensity has a marginal effect on both brand page and networking regret. However, exhibitionism was found to reinforce the effect of use intensity on both brand page and networking regret. It also had a positive effect on both networking and brand page activities. The other two gratifications, interpersonal connectivity and informational value, had a positive effect on networking and brand page activities, respectively.Originality/valueTo date, empirical attempts at investigating decomposed SNS regret have been rare. The paper fills this theoretical and empirical gap and contributes to the literature on regret in an SNS use context. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Information Technology & People Emerald Publishing

Decomposing social networking site regret: a uses and gratifications approach

Download PDF
23 pages

Loading next page...
 
/lp/emerald-publishing/decomposing-social-networking-site-regret-a-uses-and-gratifications-YSDjqpTQl4
Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
0959-3845
DOI
10.1108/itp-04-2018-0184
Publisher site
See Article on Publisher Site

Abstract

Regret is an undesirable yet very common outcome of social networking site (SNS) use. To date, the literature has examined SNS regret at an aggregate level. The purpose of this paper is to decompose the dimensions and constituents of SNS regret into networking regret and brand page regret, to better understand it, and examine how the two facets of regret are created by SNS use intensity and gratification. The authors also decomposed SNS activities into networking activities and brand page activities and positioned them as predictors of networking regret and brand page regret, respectively.Design/methodology/approachThe authors drew on uses and gratifications theory and positioned interpersonal connectivity and exhibitionism as the antecedents of networking activities as well as informational value and exhibitionism as the antecedents of brand page activities. The authors collected data from 246 Facebook users from France and analyzed the data using the partial least squares approach.FindingsThe results show that use intensity has a marginal effect on both brand page and networking regret. However, exhibitionism was found to reinforce the effect of use intensity on both brand page and networking regret. It also had a positive effect on both networking and brand page activities. The other two gratifications, interpersonal connectivity and informational value, had a positive effect on networking and brand page activities, respectively.Originality/valueTo date, empirical attempts at investigating decomposed SNS regret have been rare. The paper fills this theoretical and empirical gap and contributes to the literature on regret in an SNS use context.

Journal

Information Technology & People – Emerald Publishing

Published: Jan 14, 2020

Keywords: Survey; Brands; Regret; Uses and gratification; Social networking

References

  • What does the narcissistic personality inventory really measure?
    Ackerman, R.A.; Witt, E.A.; Donnellan, M.B.; Trzesniewski, K.H.; Robins, R.W.; Kashy, D.A.
  • The theory of planned behavior
    Ajzen, I.
  • The NPI-16 as a short measure of narcissism
    Ames, D.R.; Rose, P.; Anderson, C.P.
  • The partial least squares (PLS) approach to causal modeling: personal computer adoption and use as an illustration
    Barclay, D.; Higgins, C.; Thompson, R.
  • The moderating role of self-efficacy beliefs in the relationship between anticipated feelings of regret and condom use1
    Barker, A.B.; Buunk, B.P.; Manstead, A.S.R.
  • Yielding to temptation: self-control failure, impulsive purchasing, and consumer behavior
    Baumeister, R.F.
  • The need to belong: desire for interpersonal attachments as a fundamental human motivation
    Baumeister, R.F.; Leary, M.R.
  • The role of theory in uses and gratifications studies
    Blumler, J.G.
  • Narcissism and academic dishonesty: the exhibitionism dimension and the lack of guilt
    Brunell, A.B.; Staats, S.; Barden, J.; Hupp, J.M.
  • Theory and research in mass communication
    Bryant, J.; Miron, D.
  • Reconceptualizing system usage: an approach and empirical test
    Burton-Jones, A.; Straub, D.W.
  • Narcissism on Facebook: self-promotional and anti-social behavior
    Carpenter, C.J.
  • Classifying, measuring, and predicting users’ overall active behavior on social networking sites
    Chen, A.; Lu, Y.; Chau, P.Y.K.; Gupta, S.
  • Online social networks: why do students use Facebook?
    Cheung, C.M.K.; Chiu, P.-Y.; Lee, M.K.O.
  • The partial least squares approach to structural equation modeling
    Chin, W.W.
  • Popularity of brand posts on brand fan pages: an investigation of the effects of social media marketing
    De Vries, L.; Gensler, S.; Leeflang, P.S.H.
  • The ‘what’ and ‘why’ of goal pursuits: human needs and the self-determination of behavior
    Deci, E.L.; Ryan, R.M.
  • Understanding online regret experience in Facebook use – effects of brand participation, accessibility & problematic use
    Dhir, A.; Kaur, P.; Chen, S.; Lonka, K.
  • A social influence model of consumer participation in network- and small-group-based virtual communities
    Dholakia, U.M.; Bagozzi, R.P.; Pearo, L.K.
  • The benefits of Facebook ‘friends:’ social capital and college students’ use of online social network sites
    Ellison, N.B.; Steinfield, C.; Lampe, C.
  • Social networking as the production and consumption of a self
    Fisher, M.; Boland, R.; Lyytinen, K.
  • Partial least squares
    Fornell, C.; Cha, J.
  • Structural equation models with unobservable variables and measurement error: algebra and statistics
    Fornell, C.; Larcker, D.F.
  • The experience of regret: what, when, and why
    Gilovich, T.; Medvec, V.H.
  • Does PLS have advantages for small sample size or non-normal data?
    Goodhue, D.L.; Lewis, W.; Thompson, R.L.
  • Face-to-face or Facebook: can social connectedness be derived online?
    Grieve, R.; Indian, M.; Witteveen, K.; Tolan, G.A.; Marrington, J.
  • How are extraversion, exhibitionism, and gender associated with posting selfies on WeChat friends’ circle in Chinese teenagers?
    Guo, M.; Liu, R.D.; Ding, Y.; Hu, B.; Zhen, R.; Liu, Y.; Jiang, R.
  • PLS-SEM: indeed a silver bullet
    Hair, J.F.; Ringle, C.M.; Sarstedt, M.
  • Facebook overhauls news feed to focus on what friends and family share
    Isaac, M.
  • Duality of self-promotion on social networking sites
    Islam, A.K.M.N.; Mäntymäki, M.; Benbasat, I.
  • Towards a decomposed expectation confirmation model of IT continuance: the role of usability
    Islam, A.K.M.N.; Mäntymäki, M.; Bhattacherjee, A.
  • Measuring self-disclosure online: blurring and non-response to sensitive items in web-based surveys
    Joinson, A.N.; Paine, C.; Buchanan, T.; Reips, U.
  • Some factors in self-disclosure
    Jourard, S.M.; Lasakow, P.
  • The psychology of preferences
    Kahneman, D.; Tversky, A.
  • Exploring continued online service usage behavior: the roles of self-image congruity and regret
    Kang, Y.S.; Hong, S.; Lee, H.
  • Roles of alternative and self-oriented perspectives in the context of the continued use of social network sites
    Kang, Y.S.; Min, Y.; Kim, J.; Lee, H.
  • On the use of the mass media for important things
    Katz, E.; Haas, H.; Gurevitch, M.
  • Understanding online regret experience using the theoretical lens of flow experience
    Kaur, P.; Dhir, A.; Chen, S.; Rajala, R.
  • Searching for culture – high and low
    Kayahara, J.; Wellman, B.
  • Internet paradox: a social technology that reduces social involvement and psychological well-being?
    Kraut, R.; Patterson, M.; Lundmark, V.; Kiesler, S.; Mukophadhyay, T.; Scherlis, W.
  • Why do users continue using social networking sites? An exploratory study of members in the United States and Taiwan
    Ku, Y.C.; Chen, R.; Zhang, H.
  • A face (book) in the crowd: social searching vs social browsing
    Lampe, C.; Ellison, N.B.; Steinfield, C.
  • Antecedent attitudes of effective managerial performance
    Lawler, E.E.; Porter, L.W.
  • Generalizing generalizability in information systems research
    Lee, A.S.; Baskerville, R.L.
  • Conceptualizing generalizability: new contributions and a reply
    Lee, A.S.; Baskerville, R.L.
  • Applying the expectancy disconfirmation and regret theories to online consumer behavior
    Liao, C.; Liu, C.C.; Liu, Y.P.; To, P.L.; Lin, H.N.
  • Regret theory: an alternative theory of rational choice under uncertainty
    Loomes, G.; Sugden, R.
  • Causes and consequences of social interaction on the internet: a conceptual framework
    McKenna, K.Y.A.; Bargh, J.A.
  • Uses and gratifications of digital photo sharing on Facebook
    Malik, A.; Dhir, A.; Nieminen, M.
  • The Janus face of Facebook: positive and negative sides of social networking site use
    Mäntymäki, M.; Islam, A.K.M.N.
  • Digital natives in social virtual worlds: a multi-method study of gratifications and social influences in Habbo hotel
    Mäntymäki, M.; Riemer, K.
  • I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience
    Marwick, A.E.; Boyd, D.
  • Who is spreading the word? The positive influence of extraversion on consumer passion and brand evangelism
    Matzler, K.; Pichler, E.A.; Hemetsberger, A.
  • The influence of personality on Facebook usage, wall postings, and regret
    Moore, K.; McElroy, J.C.
  • Unraveling the paradoxes of narcissism: a dynamic self-regulatory processing model
    Morf, C.C.; Rhodewalt, F.
  • Why misery loves company: the role of self-forgiveness in reducing regret through media consumption
    Nabi, R.L.
  • Why do people use Facebook?
    Nadkarni, A.; Hofmann, S.G.
  • Virtual customer environments: testing a model of voluntary participation in value co-creation activities
    Nambisan, S.; Baron, R.A.
  • Beyond the ‘like’ button: the impact of mere virtual presence on brand evaluations and purchase intentions in social media settings
    Naylor, R.W.; Lamberton, C.P.; West, P.M.
  • Gratification discrepancies and news program choice
    Palmgreen, P.; Wenner, L.A.; Rayburn, J.D.
  • Mirror or megaphone?: how relationships between narcissism and social networking site use differ on Facebook and Twitter
    Panek, E.T.; Nardis, Y.; Konrath, S.
  • Uses and gratifications of social networking sites for bridging and bonding social capital: a comparison of Facebook, Twitter, Instagram, and Snapchat
    Phua, J.; Jin, S.V.; Kim, J.J.
  • Common method biases in behavioral research: a critical review of the literature and recommended remedies
    Podsakoff, P.M.; MacKenzie, S.B.; Lee, J.Y.; Podsakoff, N.P.
  • A process model for identifying online customer engagement patterns on Facebook brand pages
    Potdar, V.; Joshi, S.; Harish, R.; Baskerville, R.; Wongthongtham, P.
  • Myspace and Facebook: applying the uses and gratifications theory to exploring friend-networking sites
    Raacke, J.; Bonds-Raacke, J.
  • A principal-components analysis of the narcissistic personality inventory and further evidence of its construct validity
    Raskin, R.; Terry, H.
  • Merging uses and gratifications and expectancy-value theory
    Rayburn, J.D.; Palmgreen, P.
  • Anticipated regret and precautionary sexual behavior
    Richard, R.; Vries, N.K.; Pligt, J.
  • A critical look at the use of PLS-SEM in MIS Quarterly
    Ringle, C.M.; Sarstedt, M.; Straub, D.
  • Virtual internet communities and commercial success: individual and community-level theory grounded in the atypical case of TimeZone. com
    Rothaermel, F.T.; Sugiyama, S.
  • Uses and gratifications theory in the 21st century
    Ruggiero, T.E.
  • The invariance of anchor points obtained by magnitude estimation and pair-comparison treatment of complete ranks scaling procedures: an empirical comparison and implications for validity of measurement
    Schriesheim, C.A.; Schriesheim, J.F.
  • A two-process view of Facebook use and relatedness need-satisfaction: disconnection drives use, and connection rewards it
    Sheldon, K.M.; Abad, N.; Hinsch, C.
  • Key values driving continued interaction on brand pages in social media: an examination across genders
    Shi, S.; Chen, Y.; Chow, W.S.
  • Facebook as a toolkit: a uses and gratification approach to unbundling feature use
    Smock, A.D.; Ellison, N.B.; Lampe, C.; Wohn, D.Y.
  • Determining uses and gratifications for the internet
    Stafford, T.F.; Stafford, M.R.; Schkade, L.L.
  • Measuring system usage: implications for IS theory testing
    Straub, D.; Limayen, M.
  • Functions of personal experience and of expression of regret
    Summerville, A.; Buchanan, J.
  • Motivations and antecedents of consumer engagement with brand pages on social networking sites
    Tsai, W.H.S.; Men, L.R.
  • The benefits and dangers of enjoyment with social networking websites
    Turel, O.; Serenko, A.
  • Passive Facebook usage undermines affective well-being: experimental and longitudinal evidence
    Verduyn, P.; Lee, D.S.; Park, J.; Shablack, H.; Orvell, A.; Bayer, J.; Kross, E.
  • ‘It is what one does’: why people participate and help others in electronic communities of practice
    Wasko, M.M.; Faraj, S.
  • See you, see me: teenagers’ self-disclosure and regret of posting on social network site
    Xie, W.; Kang, C.
  • It is not for fun: an examination of social network site usage
    Xu, C.; Ryan, S.; Prybutok, V.; Wen, C.
  • Anticipated regret, expected feedback and behavioral decision making
    Zeelenberg, M.
  • A theory of regret regulation 1.0
    Zeelenberg, M.; Pieters, R.
  • Building brand loyalty through user engagement in online brand communities in social networking sites
    Zheng, X.; Cheung, C.M.K.; Lee, M.K.O.; Liang, L.
  • Bringing the world closer together
    Zuckerberg, M.
  • Antecedents of continuance intentions towards e-shopping: the case of Saudi Arabia
    Al-maghrabi, T.; Dennis, C.; Halliday, S.V.
  • Social and parasocial relationships on social network sites and their differential relationships with users’ psychological well-being
    Baek, Y.M.; Bae, Y.; Jang, H.
  • Modeling use continuance behaviour in microblogging services: the case of Twitter
    Barnes, S.; Böhringer, M.
  • Privacy in the digital age: a review of information privacy research in information systems
    Bélanger, F.; Crossler, R.E.
  • Marketing meets web 2.0, social media, and creative consumers: implications for international marketing strategy
    Berthon, P.R.; Pitt, L.F.; Plangger, K.; Shapiro, D.
  • Does a virtual like cause actual liking? How following a brand’s Facebook updates enhances brand evaluations and purchase intention
    Beukeboom, C.J.; Kerkhof, P.; de Vries, M.
  • Understanding information systems continuance: an expectation – confirmation model
    Bhattacherjee, A.
  • Following your ‘friend’: social media and the strength of adolescents’ parasocial relationships with media personae
    Bond, B.J.
  • Privacy calculus model in e-commerce – a study of Italy and the United States
    Dinev, T.; Bellotto, M.; Hart, P.; Russo, V.; Serra, I.; Colautti, C.
  • The dark side of social networking sites: an exploration of the relational and psychological stressors associated with Facebook use and affordances
    Fox, J.; Moreland, J.J.
  • The roles of brand community and community engagement in building brand trust on social media
    Habibi, M.R.; Laroche, M.; Richard, M.O.
  • Consumer brand engagement in social media: conceptualization, scale development and validation
    Hollebeek, L.D.; Glynn, M.S.; Brodie, R.J.
  • Applying uses and gratifications theory and social influence processes to understand students’ pervasive adoption of social networking sites: perspectives from the Americas
    Ifinedo, P.
  • Remedying hyperopia: the effects of self-control regret on consumer behavior
    Keinan, A.; Kivetz, R.
  • Predicting the continued use of internet-based learning technologies: the role of habit
    Limayem, M.; Cheung, C.M.K.
  • Determinants of users’ continuance of social networking sites: a self-regulation perspective
    Lin, H.; Fan, W.; Chau, P.Y.
  • Why people use social networking sites: an empirical study integrating network externalities and motivation theory
    Lin, K.Y.; Lu, H.P.
  • Continuance intention of Facebook check-in service users: an integrated model
    Lin, T.-H.; Lu, H.-P.; Hsiao, K.-L.; Hsu, H.-H.
  • Understanding factors affecting users’ social networking site continuance: a gender difference perspective
    Lin, X.; Featherman, M.; Sarker, S.
  • Driving consumers to become fans of brand pages: a theoretical framework
    Muk, A.; Chung, C.
  • Self-presentation and belonging on Facebook: how personality influences social media use and motivations
    Nadkarni, G.
  • Social media and international advertising: theoretical challenges and future directions
    Okazaki, S.; Taylor, C.R.
  • Narcissism, extraversion and adolescents’ self-presentation on Facebook
    Ong, E.Y.L.; Ang, R.P.; Ho, J.C.M.; Lim, J.C.Y.; Goh, D.H.; Lee, C.S.; Chua, A.Y.K.
  • Emotion in IT investment decision making with a real options perspective: the intertwining of cognition and regret
    Park, E.H.; Ramesh, B.; Cao, L.
  • Entertainment 2.0? The role of intrinsic and extrinsic need satisfaction for the enjoyment of Facebook use
    Reinecke, L.; Vorderer, P.; Knop, K.
  • The dark side of social networking sites: understanding phishing risks
    Silic, M.; Back, A.
  • Social capital, self-esteem, and use of online social network sites: a longitudinal analysis
    Steinfield, C.; Ellison, N.B.; Lampe, C.
  • Contribution behavior in virtual communities: cognitive, emotional, and social influences
    Tsai, H.-T.; Bagozzi, R.P.
  • Regret: a model of its antecedents and consequences in consumer decision making
    Tsiros, M.; Mittal, V.
  • Quitting the use of a habituated hedonic information system: a theoretical model and empirical examination of Facebook users
    Turel, O.
  • Untangling the complex role of guilt in rational decisions to discontinue the use of a hedonic information system
    Turel, O.
  • Developing a (bad) habit: antecedents and adverse consequences of social networking website use habit
    Turel, O.; Serenko, A.
  • Developing affective brand commitment through social media
    Turri, A.M.; Smith, K.H.
  • A theoretical extension of the technology acceptance model: four longitudinal field studies
    Venkatesh, N.; Davis, F.D.
  • A model of the antecedents of perceived ease of use: development and test
    Venkatesh, V.; Davis, F.D.
  • Understanding mobile SNS continuance usage in China from the perspectives of social influence and privacy concern
    Zhou, T.; Li, H.