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Decentralized R&D for Global Product Development Strategic Implications for the Multinational Corporation

Decentralized R&D for Global Product Development Strategic Implications for the Multinational... Discusses the effect of a decentralized approach to research anddevelopment facility location in the multinational corporation. Presentsthe comparative advantages of locating R&D facilities in strategiclocations around the world. Examines the commitment required by acorporation to have an effective and flexible international researchorganization. Suggests that, if a company wants truly to be aplayer in the international marketplace, one that is ableto compete on both product quality and cost, a decentralized structurewhich allows for the establishment of autonomous R&D entities isnecessary. Substantial risks are involved. Presents research and actualcompany histories to suggest that these risks could be offset withbenefits from the strategic placement of research and developmentcentres on a worldwide basis. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Marketing Review Emerald Publishing

Decentralized R&D for Global Product Development Strategic Implications for the Multinational Corporation

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0265-1335
DOI
10.1108/02651339210020295
Publisher site
See Article on Publisher Site

Abstract

Discusses the effect of a decentralized approach to research anddevelopment facility location in the multinational corporation. Presentsthe comparative advantages of locating R&D facilities in strategiclocations around the world. Examines the commitment required by acorporation to have an effective and flexible international researchorganization. Suggests that, if a company wants truly to be aplayer in the international marketplace, one that is ableto compete on both product quality and cost, a decentralized structurewhich allows for the establishment of autonomous R&D entities isnecessary. Substantial risks are involved. Presents research and actualcompany histories to suggest that these risks could be offset withbenefits from the strategic placement of research and developmentcentres on a worldwide basis.

Journal

International Marketing ReviewEmerald Publishing

Published: May 1, 1992

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