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/lp/emerald-publishing/decentralized-r-d-for-global-product-development-strategic-GxT09diVn0
- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0265-1335
- DOI
- 10.1108/02651339210020295
- Publisher site
- See Article on Publisher Site
Abstract
Discusses the effect of a decentralized approach to research anddevelopment facility location in the multinational corporation. Presentsthe comparative advantages of locating R&D facilities in strategiclocations around the world. Examines the commitment required by acorporation to have an effective and flexible international researchorganization. Suggests that, if a company wants truly to be aplayer in the international marketplace, one that is ableto compete on both product quality and cost, a decentralized structurewhich allows for the establishment of autonomous R&D entities isnecessary. Substantial risks are involved. Presents research and actualcompany histories to suggest that these risks could be offset withbenefits from the strategic placement of research and developmentcentres on a worldwide basis.
Journal
International Marketing Review – Emerald Publishing
Published: May 1, 1992