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Customer value management

Customer value management Customer value management (CVM) is an enhanced form of customer satisfaction measurement - one that recognises the fact that the price paid for goods and services is a key component of value. Explains the background to CVM and the key issues surrounding its implementation. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Work Study Emerald Publishing

Customer value management

Shirley Daniels
Work Study , Volume 49 (2): 4 – Apr 1, 2000
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References (1)

Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
0043-8022
DOI
10.1108/00438020010316381
Publisher site
See Article on Publisher Site

Abstract

Customer value management (CVM) is an enhanced form of customer satisfaction measurement - one that recognises the fact that the price paid for goods and services is a key component of value. Explains the background to CVM and the key issues surrounding its implementation.

Journal

Work Study – Emerald Publishing

Published: Apr 1, 2000

Keywords: Customer satisfaction; Customer care

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