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/lp/emerald-publishing/customer-value-management-as-a-determinant-of-the-competitive-position-cWKh4SJwF8
- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 1660-5373
- DOI
- 10.1108/eb058390
- Publisher site
- See Article on Publisher Site
Abstract
Destinations are strategic marketing units which consist of territorially delimited, consolidated areas of cooperation. Options to improve a destination's competitive edge depend on the determinants of competitiveness. A destination's competitive position can be explained by factor conditions and conditions of demand, quality and structure of sectors involved, strategies as well as market and organizational structures. The competitive system depicted above forms the basis for the creation of customer value and therefore is a source of future competitive advantages. Customer value is the gap perceived by the customer between the perceived multidimensional benefit and the perceived multidimensional costsprices of a destination compared to its competitors. The aim of the article is the explanation of Customer Value Management as a key strategy to affect a destination's competitive position by means of supplyside measures as well as the communicated and achievable relative consumptioncost position.
Journal
Tourism Review – Emerald Publishing
Published: Apr 1, 2002