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Customer Value in Nondegree Executive Education Linking Business Schools and Business

Customer Value in Nondegree Executive Education Linking Business Schools and Business Reviews the role of nondegree executive education in businessschools. Suggests a focus on providing value to the external customer inexecutive education as a proactive way to force relevancy in teachingand research within business schools. Reviews strategies and policiesassociated with implementing such a focus on customer value. Discussesan executive education customer valuedetermination system, whichoperationalizes some of these themes. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Management Development Emerald Publishing

Customer Value in Nondegree Executive Education Linking Business Schools and Business

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0262-1711
DOI
10.1108/02621719210009901
Publisher site
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Abstract

Reviews the role of nondegree executive education in businessschools. Suggests a focus on providing value to the external customer inexecutive education as a proactive way to force relevancy in teachingand research within business schools. Reviews strategies and policiesassociated with implementing such a focus on customer value. Discussesan executive education customer valuedetermination system, whichoperationalizes some of these themes.

Journal

Journal of Management Development – Emerald Publishing

Published: Mar 1, 1992

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