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P. McGoldrick
Retail Marketing
P. Jones, C. Clarke‐Hill, D. Hillier (2000)
Viewpoint: back street to side street to high street to e‐street: sporting betting on the InternetInternational Journal of Retail & Distribution Management, 28
Colin Jevons, M. Gabbott (2000)
Trust, Brand Equity and Brand Reality in Internet Business Relationships: An Interdisciplinary ApproachJournal of Marketing Management, 16
Shop.org
Online sales soared 48 percent in 2002
P. Jones, D. Hillier, D. Turner
Back street to side street to high street: the changing geography of betting shops
P. Jones, C. Clarke‐Hill, D. Hillier, D. Turner
Changing customer relationships in the sports betting market
Jonathan Reynolds (2002)
Charting the multi‐channel future: retail choices and constraintsInternational Journal of Retail & Distribution Management, 30
P. Jones, C. Clarke‐Hill, D. Hillier (2002)
R)etailing in the UKMarketing Intelligence & Planning, 20
Mintel
Betting Shops – UK
Jonathan Reynolds (2000)
eCommerce: a critical reviewInternational Journal of Retail & Distribution Management, 28
Verdict Research
Verdict forecasts UK retailing to 2004
C. Parker, Philippa Ward (2000)
An analysis of role adoptions and scripts during customer‐to‐customer encountersEuropean Journal of Marketing, 34
Mintel
Remote Betting – UK
A. Edgecliffe‐Johnson
E‐revolution shelved
Microenterprise Journal
The state of online retailing proves robust
This article provides market intelligence, by way of a narrative case study, relating to online retailing in an unusual setting. While the transaction between business and customers is generally seen as very much the dominant element in such retailing, customer‐to‐customer interactions are generating important e‐commerce niches. The case study presents an example, in the shape of “betting exchanges” in the UK, which allow customers to bet against each other rather than against the traditional betting shop. It briefly discusses some of the special challenges facing online retailers in general, outlines the size, structure and characteristics of the betting market, describes the emergence and operation of the betting exchanges, assesses their possible impacts on betting shops, and speculates about future developments.
Marketing Intelligence & Planning – Emerald Publishing
Published: Dec 1, 2004
Keywords: Retailing; Electronic commerce; Internet; Betting
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