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Customer Relationships

Customer Relationships Emerging technologies have enabled companies to collect, store, and analyze customer information in ways that have greatly improved their ability to attract and retain customers. Enterprises can practice effective customer relationship management CRM by using analytical techniques to implement customer treatment strategies based on predictive modeling that draws on a wealth of data about customer behavior. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Customer Relationships

Journal of Business Strategy , Volume 21 (2): 2 – Feb 1, 2000

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb040067
Publisher site
See Article on Publisher Site

Abstract

Emerging technologies have enabled companies to collect, store, and analyze customer information in ways that have greatly improved their ability to attract and retain customers. Enterprises can practice effective customer relationship management CRM by using analytical techniques to implement customer treatment strategies based on predictive modeling that draws on a wealth of data about customer behavior.

Journal

Journal of Business StrategyEmerald Publishing

Published: Feb 1, 2000

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