Customer‐driven manufacturing

Customer‐driven manufacturing The basic tasks of a business are straight‐forward – getting and keeping customers and making profits, both set within the context of the short and long term. Explicit in these is not only a need for marketing and manufacturing to work well in themselves but to work well together. Companies, however, typically fail in this provision. To move to a more competitive response in today′s difficult markets requires more than co‐existence, it requires a shared partnership between the core parts of the firm. Shared understanding of marketing and manufacturing′s approach is the starting point. The other is building on a shared understanding of the market itself. In such a way, a move to being customer‐driven starts to take shape. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Operations & Production Management Emerald Publishing

Loading next page...
 
/lp/emerald-publishing/customer-driven-manufacturing-7RwYh0cF1S
Publisher
Emerald Publishing
Copyright
Copyright © 1995 MCB UP Ltd. All rights reserved.
ISSN
0144-3577
DOI
10.1108/01443579510080517
Publisher site
See Article on Publisher Site

Abstract

The basic tasks of a business are straight‐forward – getting and keeping customers and making profits, both set within the context of the short and long term. Explicit in these is not only a need for marketing and manufacturing to work well in themselves but to work well together. Companies, however, typically fail in this provision. To move to a more competitive response in today′s difficult markets requires more than co‐existence, it requires a shared partnership between the core parts of the firm. Shared understanding of marketing and manufacturing′s approach is the starting point. The other is building on a shared understanding of the market itself. In such a way, a move to being customer‐driven starts to take shape.

Journal

International Journal of Operations & Production ManagementEmerald Publishing

Published: Mar 1, 1995

Keywords: Communications; Competitive advantage; Corporate strategy; Customer satisfaction; Management; Manufacturing; Marketing; Market segmentation

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create folders to
organize your research

Export folders, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off