Explains the advantages of using a culture survey as part of anorganizations change effort and examines the use of culture surveys ininformation gathering and communication. Culture surveys, used properly,become invaluable in guiding change. Used improperly, however, they canbe counterproductive. Describes the principles for designing,implementing and analysing the data resulting from a culture survey,along with a case study describing the successful application of theseprinciples in one organization.
Management Decision – Emerald Publishing
Published: Feb 1, 1992