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Culture and entrepreneurial opportunity in high- and low-entrepreneurship rural communities

Culture and entrepreneurial opportunity in high- and low-entrepreneurship rural communities PurposeThis paper aims to underscore the role of culture in situating and embedding opportunistic action differently in high- and low-entrepreneurship communities in the USA. It challenges the idea that opportunity is either exclusively discovered or created – two themes commonly found in the literature.Design/methodology/approachThe approach utilizes a multiple case study across one high- and one low-entrepreneurship community in rural areas in each of three states – Pennsylvania, Wisconsin and Maine. Community profiling, key informant interviews and survey analysis with entrepreneurs and local institutional actors are used to develop a greater understanding of how these individuals conceptualize and utilize opportunity in ways that lead to entrepreneurship development.FindingsQuantitative and qualitative findings are presented supporting the idea that in these rural areas, discovery and creation fail to capture the nuances of how entrepreneurs think about opportunistic action.Practical implicationsThis research offers insights for both researchers and practitioners about more effective ways to think about entrepreneurial opportunity and provides a glimpse as to how different community actors may hold different, but equally-valid, views on how opportunity arises – an idea with significant policy and practice implications.Originality/valueThe research contributes empirical support challenging the current discussion on entrepreneurial opportunity and advances the conversation as it pertains to rural entrepreneurship development using original research from the field. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Enterprising Communities People and Places in the Global Economy Emerald Publishing

Culture and entrepreneurial opportunity in high- and low-entrepreneurship rural communities

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References (44)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1750-6204
DOI
10.1108/JEC-04-2015-0026
Publisher site
See Article on Publisher Site

Abstract

PurposeThis paper aims to underscore the role of culture in situating and embedding opportunistic action differently in high- and low-entrepreneurship communities in the USA. It challenges the idea that opportunity is either exclusively discovered or created – two themes commonly found in the literature.Design/methodology/approachThe approach utilizes a multiple case study across one high- and one low-entrepreneurship community in rural areas in each of three states – Pennsylvania, Wisconsin and Maine. Community profiling, key informant interviews and survey analysis with entrepreneurs and local institutional actors are used to develop a greater understanding of how these individuals conceptualize and utilize opportunity in ways that lead to entrepreneurship development.FindingsQuantitative and qualitative findings are presented supporting the idea that in these rural areas, discovery and creation fail to capture the nuances of how entrepreneurs think about opportunistic action.Practical implicationsThis research offers insights for both researchers and practitioners about more effective ways to think about entrepreneurial opportunity and provides a glimpse as to how different community actors may hold different, but equally-valid, views on how opportunity arises – an idea with significant policy and practice implications.Originality/valueThe research contributes empirical support challenging the current discussion on entrepreneurial opportunity and advances the conversation as it pertains to rural entrepreneurship development using original research from the field.

Journal

Journal of Enterprising Communities People and Places in the Global Economy – Emerald Publishing

Published: Oct 10, 2016

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