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- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2000 MCB UP Ltd. All rights reserved.
- ISSN
- 1355-5855
- DOI
- 10.1108/13555850010764613
- Publisher site
- See Article on Publisher Site
Abstract
Considers the environmental differences that may need to be considered when marketers enter into a new country such as media restrictions. Cultural and legal factors. Observes a study of Malaysian media professionals’ perceptions towards various media and advertising restrictions in their country. Presents findings suggesting that advertising images, particularly nudity, indecent language, and sexist images were perceived as major reasons for advertising restrictions.
Journal
Asia Pacific Journal of Marketing and Logistics – Emerald Publishing
Published: Mar 1, 2000
Keywords: National cultures; Malaysia; Advertising; Regulations; Media