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Cultural similarity and service leadership: a look at the cruise industry

Cultural similarity and service leadership: a look at the cruise industry Cultural diversity continues to be a pressing issue in managing service quality, particularly in the cruise industry. As a result of recent growth, many cruise lines recruit from as many as 100 different nations. The result is a truly multicultural environment in which supervisors and subordinates may maintain very different national and ethnic cultures. This study sampled 313 high customer contact cruise line managers and assessed whether similarity in national culture between service leaders and subordinates impacted perceived leadership style, goal clarity and organizational satisfaction. It was determined that employees who reported to managers from the same country reported higher levels of consideration behaviors on the part of their manager and higher overall organizational satisfaction. Based on these findings, recommendations are made for managing within the diverse service environment. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Managing Service Quality Emerald Publishing

Cultural similarity and service leadership: a look at the cruise industry

Managing Service Quality , Volume 14 (5): 12 – Oct 1, 2004

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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
0960-4529
DOI
10.1108/09604520410558001
Publisher site
See Article on Publisher Site

Abstract

Cultural diversity continues to be a pressing issue in managing service quality, particularly in the cruise industry. As a result of recent growth, many cruise lines recruit from as many as 100 different nations. The result is a truly multicultural environment in which supervisors and subordinates may maintain very different national and ethnic cultures. This study sampled 313 high customer contact cruise line managers and assessed whether similarity in national culture between service leaders and subordinates impacted perceived leadership style, goal clarity and organizational satisfaction. It was determined that employees who reported to managers from the same country reported higher levels of consideration behaviors on the part of their manager and higher overall organizational satisfaction. Based on these findings, recommendations are made for managing within the diverse service environment.

Journal

Managing Service QualityEmerald Publishing

Published: Oct 1, 2004

Keywords: Leadership; National cultures; Customer satisfaction; Service quality assurance; Hospitality services

References

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