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Cultural memory and the heritagisation of a music consumption community

Cultural memory and the heritagisation of a music consumption community PurposeThe purpose of this paper is to explore how music consumption communities remember their past. Specifically, the paper reports on the role of heritage in constructing the cultural memory of a consumption community and on the implications for its identity and membership.Design/methodology/approachDrawing upon insights from theories of cultural memory, heritage, and collective consumption, this interpretive inquiry makes use of interview, documentary, and artefactual analysis, as well as visual and observational data, to analyse an exhibition of the community’s popular music heritage entitled One Family – One Tribe: The Art & Artefacts of New Model Army.FindingsThe analysis shows how the community creates a sense of its own past and reflects this in memories, imagination, and the creative work of the band.Research limitations/implicationsThis is a single case study, but one whose exploratory character provides fruitful insights into the relationship between cultural memory, imagination, heritage, and consumption communities.Practical implicationsThe paper shows how consumption communities can do the work of social remembering and re-imagining of their own past, thus strengthening their identity through time.Social implicationsThe study shows clearly how a consumption community can engage, through memory and imagination, with its own past, and indeed the past in general, and can draw upon material and other resources to heritagise its own particular sense of community and help to strengthen its identity and membership.Originality/valueThe paper offers a theoretical framework for the process by which music consumption communities construct their own past, and shows how theories of cultural memory and heritage can help to understand this important process. It also illustrates the importance of imagination, as well as memory, in this process. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Arts and the Market Emerald Publishing

Cultural memory and the heritagisation of a music consumption community

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
2056-4945
DOI
10.1108/AAM-08-2016-0014
Publisher site
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Abstract

PurposeThe purpose of this paper is to explore how music consumption communities remember their past. Specifically, the paper reports on the role of heritage in constructing the cultural memory of a consumption community and on the implications for its identity and membership.Design/methodology/approachDrawing upon insights from theories of cultural memory, heritage, and collective consumption, this interpretive inquiry makes use of interview, documentary, and artefactual analysis, as well as visual and observational data, to analyse an exhibition of the community’s popular music heritage entitled One Family – One Tribe: The Art & Artefacts of New Model Army.FindingsThe analysis shows how the community creates a sense of its own past and reflects this in memories, imagination, and the creative work of the band.Research limitations/implicationsThis is a single case study, but one whose exploratory character provides fruitful insights into the relationship between cultural memory, imagination, heritage, and consumption communities.Practical implicationsThe paper shows how consumption communities can do the work of social remembering and re-imagining of their own past, thus strengthening their identity through time.Social implicationsThe study shows clearly how a consumption community can engage, through memory and imagination, with its own past, and indeed the past in general, and can draw upon material and other resources to heritagise its own particular sense of community and help to strengthen its identity and membership.Originality/valueThe paper offers a theoretical framework for the process by which music consumption communities construct their own past, and shows how theories of cultural memory and heritage can help to understand this important process. It also illustrates the importance of imagination, as well as memory, in this process.

Journal

Arts and the Market – Emerald Publishing

Published: Oct 2, 2017

References

  • Collective memory meets organizational identity: remembering to forget in a firm’s rhetorical history
  • River magic: extraordinary experience and the extended service encounter
  • Consumer culture theory (CCT): twenty years of research