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Cultural dimensions in logistics management: a case study from the European automotive industry

Cultural dimensions in logistics management: a case study from the European automotive industry Discusses why cultural awareness becomes increasingly important in the context of global sourcing, process management and relation‐oriented logistics. Presents the results of a qualitative study based on 50 in‐depth interviews with Volvo Car Corporation’s European suppliers. The study illustrates some of the national cultural differences between Volvo’s European suppliers. The findings, based on Hofstede’s four‐dimensional model, show that different cultural clusters (Scandinavian, Latin, Germanic, Anglo‐Saxon) behave quite differently in their contractual relations with their customers. Explains that the main differences are related to organizational structure, access to information, communication style and the degree of assertiveness towards their customers. Presents Volvo’s strategy to increase cultural competence as a result of the study, along with examples of measures undertaken. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Supply Chain Management An International Journal Emerald Publishing

Cultural dimensions in logistics management: a case study from the European automotive industry

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References (27)

Publisher
Emerald Publishing
Copyright
Copyright © 1997 MCB UP Ltd. All rights reserved.
ISSN
1359-8546
DOI
10.1108/13598549710166122
Publisher site
See Article on Publisher Site

Abstract

Discusses why cultural awareness becomes increasingly important in the context of global sourcing, process management and relation‐oriented logistics. Presents the results of a qualitative study based on 50 in‐depth interviews with Volvo Car Corporation’s European suppliers. The study illustrates some of the national cultural differences between Volvo’s European suppliers. The findings, based on Hofstede’s four‐dimensional model, show that different cultural clusters (Scandinavian, Latin, Germanic, Anglo‐Saxon) behave quite differently in their contractual relations with their customers. Explains that the main differences are related to organizational structure, access to information, communication style and the degree of assertiveness towards their customers. Presents Volvo’s strategy to increase cultural competence as a result of the study, along with examples of measures undertaken.

Journal

Supply Chain Management An International Journal – Emerald Publishing

Published: Jun 1, 1997

Keywords: Logistics; Motor industry; National cultures; Process management

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