Cues used by customers evaluating corporate image in service firms An empirical study in financial institutions

Cues used by customers evaluating corporate image in service firms An empirical study in... Investigates the concept of corporate image in intangible services with data collected from 342 customers of a financial institution. Identifies four factors that explain customers’ perceptions of image. Highlights the implications for tracking and building corporate image in service firms. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Service Industry Management Emerald Publishing

Cues used by customers evaluating corporate image in service firms An empirical study in financial institutions

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Publisher
Emerald Publishing
Copyright
Copyright © 1996 MCB UP Ltd. All rights reserved.
ISSN
0956-4233
D.O.I.
10.1108/09564239610113460
Publisher site
See Article on Publisher Site

Abstract

Investigates the concept of corporate image in intangible services with data collected from 342 customers of a financial institution. Identifies four factors that explain customers’ perceptions of image. Highlights the implications for tracking and building corporate image in service firms.

Journal

International Journal of Service Industry ManagementEmerald Publishing

Published: May 1, 1996

Keywords: Corporate image; Customers; Financial institutions; Perceptions

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