PurposeThe purpose of this paper is to study the perceived relationship between corporate social responsibility (CSR) and corporate effectiveness (CE) amongst undergraduate and post-graduate students in India and Mauritius. The paper explores the differences in perception of CSR and CE w.r.t profitability, long-term success and short-term success between the different student groups.Design/methodology/approachThis paper explores past studies done by researchers and practitioners and uses a survey method for data collection amongst students in India and Mauritius.FindingsSet in the context of current ethical and business challenges facing business leaders, the paper provides insights and recommendations on the perceived relationship between CSR and CE. Recommendations have been provided for leveraging the perception of CSR amongst students as they aspire to become future business leaders.Research limitations/implicationsResearchers and practitioners are encouraged to explore and test the proposals further in different contexts and countries.Practical implicationsThe paper suggests that the research reinforces the relationship between CSR and CE in the context of business and current student perception globally.Social implicationsManagement students are future managers and the study of their perception towards social responsibility has a lot of bearing on their future decision making with respect to these issues.Originality/valueThis paper highlights the different student views on CSR and CE in India and Mauritius and will encourage future researchers and organizations to further expand on this perception.
Industrial and Commercial Training – Emerald Publishing
Published: Jun 5, 2017
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