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CSR Initiatives of Indian Banking Industry

CSR Initiatives of Indian Banking Industry Purpose – The paper's purpose is to highlight the corporate social responsibility (CSR) initiatives taken by the Indian Banking Industry, which can help them to enhance their overall performance. Design/methodology/approach – The research is based on the survey questionnaire, administered to 33 public‐private sector banks in Northern Haryana, including its capital Chandigarh, which has been analyzed with the help of descriptive statistics and factor analysis. Findings – The findings suggest that banks have an objective view‐point about CSR activities. They are concentrating mainly on education, balanced growth (different strata of society), health, environmental marketing and customer satisfaction as their core CSR activities. The Indian banking industry is found to be adopting an integrated approach by combining CSR with the ultimate customer satisfaction. Irrespective of location, the nature of CSR activities undertaken by banks is found to be similar. Research limitations/implications – The study was conducted on 33 banks. As the banks are undertaking CSR activities under the guidance of their respective head office, this perhaps generalizes its usefulness elsewhere. Practical implications – As CSR improves the performance of banks in terms of goodwill, social image and expanding business, this may be a fruitful example for other industries as well. Originality/value – This paper observes that the work done for society may pass on the advantages to the corporate world and initiatives in this area may enhance the value. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Social Responsibility Journal Emerald Publishing

CSR Initiatives of Indian Banking Industry

Mahabir Narwal
Social Responsibility Journal , Volume 3 (4): 12 – Nov 1, 2007
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References (30)

Publisher
Emerald Publishing
Copyright
Copyright © 2007 Emerald Group Publishing Limited. All rights reserved.
ISSN
1747-1117
DOI
10.1108/17471110710840233
Publisher site
See Article on Publisher Site

Abstract

Purpose – The paper's purpose is to highlight the corporate social responsibility (CSR) initiatives taken by the Indian Banking Industry, which can help them to enhance their overall performance. Design/methodology/approach – The research is based on the survey questionnaire, administered to 33 public‐private sector banks in Northern Haryana, including its capital Chandigarh, which has been analyzed with the help of descriptive statistics and factor analysis. Findings – The findings suggest that banks have an objective view‐point about CSR activities. They are concentrating mainly on education, balanced growth (different strata of society), health, environmental marketing and customer satisfaction as their core CSR activities. The Indian banking industry is found to be adopting an integrated approach by combining CSR with the ultimate customer satisfaction. Irrespective of location, the nature of CSR activities undertaken by banks is found to be similar. Research limitations/implications – The study was conducted on 33 banks. As the banks are undertaking CSR activities under the guidance of their respective head office, this perhaps generalizes its usefulness elsewhere. Practical implications – As CSR improves the performance of banks in terms of goodwill, social image and expanding business, this may be a fruitful example for other industries as well. Originality/value – This paper observes that the work done for society may pass on the advantages to the corporate world and initiatives in this area may enhance the value.

Journal

Social Responsibility Journal – Emerald Publishing

Published: Nov 1, 2007

Keywords: Banking; Communities; India; Corporate social responsibility; Customer satisfaction

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