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CSR communication of fashion firms: the importance of social media in the market

CSR communication of fashion firms: the importance of social media in the market The current issue and full text archive of this journal is available on Emerald Insight at: https://www.emerald.com/insight/2056-3515.htm ASR CSR communication of fashion 9,1 firms: the importance of social media in the market Received 13 February 2023 During the COVID-19 pandemic lockdowns, the potential business gain possible using social Revised 20 February 2023 Accepted 20 February 2023 media only became increasingly more evident with the absence of face-to-face marketing and customer service experiences. Additionally, businesses were presented with a new way to market, engage with and enact corporate social responsibility (CSR). In the work by Castillo- Abdul et al., the authors investigate how luxury brands such as Gucci and Prada utilized social media to market their CSR initiatives. Through investigating the content, the causes these brands support and the methods they use to enact CSR measures, Castillo-Abdul et al. also make several recommendations on how firms can better communicate their CSR initiatives. CSR in fashion firms As a part of society, firms are expected to contribute and assume responsibility for causes to “give back” to community. Beyond a moral obligation, CSR as an innate business value improves the business image and standing and also appeals to ethically minded consumers. By http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Annals in Social Responsibility Emerald Publishing

CSR communication of fashion firms: the importance of social media in the market

Annals in Social Responsibility , Volume 9 (1): 2 – May 2, 2023
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References (1)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
2056-3515
DOI
10.1108/asr-02-2023-0007
Publisher site
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Abstract

The current issue and full text archive of this journal is available on Emerald Insight at: https://www.emerald.com/insight/2056-3515.htm ASR CSR communication of fashion 9,1 firms: the importance of social media in the market Received 13 February 2023 During the COVID-19 pandemic lockdowns, the potential business gain possible using social Revised 20 February 2023 Accepted 20 February 2023 media only became increasingly more evident with the absence of face-to-face marketing and customer service experiences. Additionally, businesses were presented with a new way to market, engage with and enact corporate social responsibility (CSR). In the work by Castillo- Abdul et al., the authors investigate how luxury brands such as Gucci and Prada utilized social media to market their CSR initiatives. Through investigating the content, the causes these brands support and the methods they use to enact CSR measures, Castillo-Abdul et al. also make several recommendations on how firms can better communicate their CSR initiatives. CSR in fashion firms As a part of society, firms are expected to contribute and assume responsibility for causes to “give back” to community. Beyond a moral obligation, CSR as an innate business value improves the business image and standing and also appeals to ethically minded consumers. By

Journal

Annals in Social Responsibility – Emerald Publishing

Published: May 2, 2023

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