Purpose – Clinical governance effectiveness is built on the responsibility of clinical members towards other stakeholders inside and outside the hospital. Through the testing of the hypotheses on the relationships between clinical governance and its antecedents, this paper aims to corroborate that emotional intelligence is the first layer of bricks, ethics and trust the second layer, and corporate social responsibility (CSR) the third layer of the entire architecture of clinical governance. Design/methodology/approach – A total of 409 responses in completed form returned from self‐administered structured questionnaires dispatched to 705 clinical staff members underwent the structural equation modeling (SEM)‐based analysis. Findings – Emotional intelligence among clinicians, as the data reveals, is the lever for ethics of care and knowledge‐based or identity‐based trust to thrive in hospitals, which in turn activate ethical CSR in clinical activities. Ethical CSR in clinical deeds will heighten clinical governance effectiveness in hospitals. Originality/value – The journey to test research hypotheses has built layer‐by‐layer of CSR‐based model of clinical governance in which high concentration of emotional intelligence among clinical members in the hospital catalyzes ethics of care and knowledge‐based or identity‐based trust, without which, CSR initiatives to cultivate ethical values cannot be successfully implemented to optimize clinical governance effectiveness in Vietnam‐based hospitals.
International Journal of Pharmaceutical and Healthcare Marketing – Emerald Publishing
Published: Apr 1, 2014
Keywords: Corporate social responsibility; Emotional intelligence; Trust; Clinical governance; Ethics of care; Ethics of justice