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- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2013 Emerald Group Publishing Limited. All rights reserved.
- ISSN
- 1352-2752
- DOI
- 10.1108/13522751311289776
- Publisher site
- See Article on Publisher Site
Abstract
Purpose – Crystallization calls for the interaction between mind, body and spirit. While the knowledge of the mind is how we are used to see knowledge creation, the body influences the co‐creation and the embodied experience between the researcher and the participant as a human instrument for understanding. Spirit refers to the sensitivity to ethics in preventing the reaffirmation of the stereotypical narratives. The purpose of the article is to demonstrate how body and spirit in addition to mind can provide alternative insights on a research topic. Design/methodology/approach – The current study focuses on the body and spirit. Self‐reflective empirical narratives from China and India evidence interpretive findings that suggest that crystallization help us to create an emic understanding of those studied and affirms our commitment to them. Findings – The interpretive findings demonstrate that with help of body and spirit research can move towards indigenous findings of the research site that can be put into action to improve the life of those studied. Two new quality criteria are established to trustworthiness namely indigenousness and action orientation. Originality/value – The paper contributes to research methodology by demonstrating how in addition to mind generated findings reflections from body and spirit open new avenues to additional findings. It is proposed that knowledge from body and spirit is particularly important in Asian settings because of the Asian culture's holistic view on life and tolerance for multiple truths.
Journal
Qualitative Market Research An International Journal – Emerald Publishing
Published: Jan 11, 2013
Keywords: Crystallization; Research approach; Methodology; Asian methods; Trustworthiness; Research methods; China; India