Access the full text.
Sign up today, get DeepDyve free for 14 days.
Many industry commentators in New Zealand are predicting a rationalisation in the industry. The New Zealand wine industry consists of 297 wineries, of which, 285 are competing for just 10 of the domestic market. Using a survey derived from a set of interviews with key industry players this research analyses whether small wineries are prepared to meet the challenges facing them in the domestic and world wine markets. The results point to the likelihood of some rationalisation among wineries without a market focus.
International Journal of Wine Marketing – Emerald Publishing
Published: Mar 1, 2000
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.