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Crunch Time for Small Wineries Without Market Focus

Crunch Time for Small Wineries Without Market Focus Many industry commentators in New Zealand are predicting a rationalisation in the industry. The New Zealand wine industry consists of 297 wineries, of which, 285 are competing for just 10 of the domestic market. Using a survey derived from a set of interviews with key industry players this research analyses whether small wineries are prepared to meet the challenges facing them in the domestic and world wine markets. The results point to the likelihood of some rationalisation among wineries without a market focus. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Wine Marketing Emerald Publishing

Crunch Time for Small Wineries Without Market Focus

Beverland, Michael
International Journal of Wine Marketing , Volume 12 (3): 15 – Mar 1, 2000
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0954-7541
DOI
10.1108/eb008712
Publisher site
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Abstract

Many industry commentators in New Zealand are predicting a rationalisation in the industry. The New Zealand wine industry consists of 297 wineries, of which, 285 are competing for just 10 of the domestic market. Using a survey derived from a set of interviews with key industry players this research analyses whether small wineries are prepared to meet the challenges facing them in the domestic and world wine markets. The results point to the likelihood of some rationalisation among wineries without a market focus.

Journal

International Journal of Wine Marketing – Emerald Publishing

Published: Mar 1, 2000

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