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Crowdsourcing the ecosystem’s expectations: a decision‐making process to manage the unmanageable

Crowdsourcing the ecosystem’s expectations: a decision‐making process to manage the unmanageable Purpose – The author warns that nowadays a company must learn to be “co‐productive” with an app developer community, a supplier community, a content community, an advocacy community or a customer ecosystem in order to stay competitive through continuous innovation. Leaders need new tools to promote informed decisions. Design/methodology/approach – The article shows how companies monitoring dynamic ecosystem change can develop crowd‐based reporting scorecards to guide decision making. Findings – Increasingly it is the innovations and expertise of the ecosystem, not the talents and resources of the firm, that are crucial to its future wealth generation. But many of the consequences of ecosystem change are, in fact, unmanageable in any traditional sense. An experimental way to identify the uncertainty produced by a dynamic ecosystem offers decision support. Practical implications – The uncertainty monitoring experiments described in this article can clarify the risk levels and the need for preparatory investments. They offer a high level view of the dynamics of the new market ecosystem environment. Originality/value – This article offers cutting‐edge insights for managers struggling to make decisions about investments related to the dynamic ecosystem of users, suppliers, partners and customers in their companies’ markets. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategy & Leadership Emerald Publishing

Crowdsourcing the ecosystem’s expectations: a decision‐making process to manage the unmanageable

Strategy & Leadership , Volume 42 (3): 6 – May 13, 2014

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Publisher
Emerald Publishing
Copyright
Copyright © 2014 Emerald Group Publishing Limited. All rights reserved.
ISSN
1087-8572
DOI
10.1108/SL-03-2014-0022
Publisher site
See Article on Publisher Site

Abstract

Purpose – The author warns that nowadays a company must learn to be “co‐productive” with an app developer community, a supplier community, a content community, an advocacy community or a customer ecosystem in order to stay competitive through continuous innovation. Leaders need new tools to promote informed decisions. Design/methodology/approach – The article shows how companies monitoring dynamic ecosystem change can develop crowd‐based reporting scorecards to guide decision making. Findings – Increasingly it is the innovations and expertise of the ecosystem, not the talents and resources of the firm, that are crucial to its future wealth generation. But many of the consequences of ecosystem change are, in fact, unmanageable in any traditional sense. An experimental way to identify the uncertainty produced by a dynamic ecosystem offers decision support. Practical implications – The uncertainty monitoring experiments described in this article can clarify the risk levels and the need for preparatory investments. They offer a high level view of the dynamics of the new market ecosystem environment. Originality/value – This article offers cutting‐edge insights for managers struggling to make decisions about investments related to the dynamic ecosystem of users, suppliers, partners and customers in their companies’ markets.

Journal

Strategy & LeadershipEmerald Publishing

Published: May 13, 2014

Keywords: Crowdsourcing; Leadership decision making; Ecosystem change; Possibility analysis

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