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CROSSCULTURAL STRATEGIES

CROSSCULTURAL STRATEGIES The challenge for executives is to transcend the blinders imposed by their home cultures if operations in foreign cultures are to flourish. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

CROSSCULTURAL STRATEGIES

Chan Kim, W.; Mauborgne, R.A.
Journal of Business Strategy , Volume 7 (4): 8 – Feb 1, 1987
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039173
Publisher site
See Article on Publisher Site

Abstract

The challenge for executives is to transcend the blinders imposed by their home cultures if operations in foreign cultures are to flourish.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Feb 1, 1987

There are no references for this article.