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Cross-cultural issues in consumer science and consumer psychology

Cross-cultural issues in consumer science and consumer psychology Book reviews By Van Herck, H. Ed., and Torelli Ch. J. Cross-Cultural Issues in beliefs, traditions and values. After Springer Consumer Science and the two world wars, which were Consumer Psychology caused by the ideologies of Review DOI 10.1108/FS-06-2018-096 nationalists, the concept that one culture is present throughout an entire he book provides insights into nation became obsolete. From the contemporary cross-cultural 1950s onwards, interest in cultural frameworks and specific analyses has been on the rise, but methods for marketing strategies well-established empirical work, such that build on consumer psychology. as van Hofstede’s (1980), still ranks The topic is very relevant in the light among the most popular of the increasingly multicultural approaches. The authors discuss environment in which both research issues and raise questions international and local firms act. around cultural change and the Knowledge of cultural diversity is meaning of national culture in a also becoming more important globalised world. because of patterns of immigration into regions, such as Europe – a The authors of the Chapter 3, Wong trend that is likely to persist. and Lee, see culture as a very personal attribute. Their focus rests Ever since the topic moved up the priority list of http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png foresight Emerald Publishing

Cross-cultural issues in consumer science and consumer psychology

foresight , Volume 20 (3): 2 – Jun 11, 2018

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1463-6689
DOI
10.1108/FS-06-2018-096
Publisher site
See Article on Publisher Site

Abstract

Book reviews By Van Herck, H. Ed., and Torelli Ch. J. Cross-Cultural Issues in beliefs, traditions and values. After Springer Consumer Science and the two world wars, which were Consumer Psychology caused by the ideologies of Review DOI 10.1108/FS-06-2018-096 nationalists, the concept that one culture is present throughout an entire he book provides insights into nation became obsolete. From the contemporary cross-cultural 1950s onwards, interest in cultural frameworks and specific analyses has been on the rise, but methods for marketing strategies well-established empirical work, such that build on consumer psychology. as van Hofstede’s (1980), still ranks The topic is very relevant in the light among the most popular of the increasingly multicultural approaches. The authors discuss environment in which both research issues and raise questions international and local firms act. around cultural change and the Knowledge of cultural diversity is meaning of national culture in a also becoming more important globalised world. because of patterns of immigration into regions, such as Europe – a The authors of the Chapter 3, Wong trend that is likely to persist. and Lee, see culture as a very personal attribute. Their focus rests Ever since the topic moved up the priority list of

Journal

foresightEmerald Publishing

Published: Jun 11, 2018

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